Here at BBF, we deliver true value for our stakeholders, while always ensuring our business practices are ethical, sustainable and innovative.


BBF is rooted in a passion for baking and making people feel good. Our results are delicious, great quality cakes and desserts which help people to smile, relax and enjoy a treat, all baked by a dedicated team which truly cares about our products and our customers.


We are one team, always respectful of our partners and colleagues

  • We treat each other with dignity and respect
  • Our people are important and their opinions are valued
  • We are always open, honest and transparent
  • Integrity is at the heart of everything we do
  • We support and develop our people, championing their ideas and encouraging creativity

We own issues, find solutions and deliver on our commitments

  • As a team, we have a responsibility to support each other
  • We are dedicated to supporting our colleagues and the communities in which we operate
  • We are committed to minimising our impact on the environment
  • We empower people to seek solutions and make timely, effective decisions
  • We take responsibility for our actions

We strive for excellence every day

  • We aim to be the best in everything we do
  • We invest to continuously develop and improve our processes and systems
  • We always deliver outstanding quality and service
  • We strive to achieve great results for our stakeholders
  • Innovation is central to everything we do

We work with all of the UK’s major retailers, in addition to multiple well-known supermarkets across Europe and Australia.