Refresh PR will provide press and social media services for BBF Limited, an ambient cake and desserts manufacturer with operations across the UK  

Manchester-based agency Refresh PR has been appointed by BBF Limited, the UK’s leading ambient cake and chilled dessert manufacturer, to deliver its PR and social media services.

Headquartered in Blackburn, BBF provides retailer own label, licensed and branded cakes supplying recognisable retailers across the UK and European markets. Having previously worked with Refresh PR on a project to announce its acquisition of the Greencore Cake and Desserts facility, BBF has appointed Refresh PR to raise the company’s profile in key trade, business and sector-specific media.

In addition to launching new BBF products, Refresh PR will work closely with BBF to develop and cement relationships with licensors of key brands to help establish key partnerships. This will also see Refresh PR provide social media and digital campaign services, identified as key engagement channels with retail buyers.

Laura Mashiter, managing director of Refresh PR, said:

“BBF is an exciting addition to our rapidly expanding client roster. To have the opportunity to grow the profile of an already well-established, successful business in order to help it meet the ambitious growth targets expected by its private equity owners is a glowing endorsement of our credentials in the food and drink sector.

Furthermore, our existing connections and relationships within the food and manufacturing press meant we were perfectly placed to help BBF put its expertise in the field and visions for the future to better use. We look forward to a lengthy and successful relationship with BBF, and are excited to see what the future brings.”

Carys Delve, marketing controller at BBF, said:

“Refresh PR has an established reputation for providing a unique mix of creativity, commitment to delivery and attention to detail that has become increasingly rare. When it came to finding a PR service provider, these unique traits coupled with the team’s track-record in the food and drink sector, made Refresh the ideal partner to help build the consistent high profile that we will need as we target further growth.”

Contact Refresh PR on 0161 871 1188 to find out more about the business.

Refresh PR logo

Congratulations to Munaf Yusuf, BBF CFO, on winning Northern Finance Director of the Year 2018 – Turn Around at this year’s Northern Finance Directors Awards 2018 held on the 2nd October at Leeds Town Hall.

The Northern Finance Director Awards are all about recognising and celebrating the exceptional talent of Finance Directors and their teams across the North of England.

image of Munaf Yusuf - NFDAwards 2018 winner

BBF Coffee Morning

Posted on October 4, 2018

A big thank you and well done to all of those involved with the various activities that have taken place across BBF in support of Macmillan and East Lancashire Hospice.

A fantastic amount of effort went into the Bake Off by all contestants and bakers who just baked for fun (not for the competition), the day wouldn’t have been the same without everyone’s efforts, so again thank you to all!

Across the total business, we raised in excess of £2,000 which is a huge achievement.

Have a look at the attached link to see some of the support across the North West for MacMillan including ourselves.
Macmillan North West Facebook videos

Well done everyone.

Joanne Elsdon – Director of NPD

Posted on July 26, 2018

BBF is pleased to announce that Joanne Elsdon has been appointed as Director of NPD across all sites in the BBF group.

Joanne has over 20 years product development experience in the food industry across food retail and manufacturing businesses, within both branded and private label products. Her experience includes roles within Coop, Morrisons, Asda, 2 Sisters, Greencore and Cadbury Trebor Bassett.

picture of Joanne Elsdon

Most Improved Supplier 2018

Posted on June 28, 2018

BBF is proud to accept the award for Most Improved Supplier from Asda at their very first Own Brand Conference which took place in June 2018.

The award was presented to BBF for their improved ways of working and the tight management of critical paths including hitting all timelines and milestones and, on occasion, even completing them early.