BBF is pleased to announce that Joanne Elsdon has been appointed as Director of NPD across all sites in the BBF group.

Joanne has over 20 years product development experience in the food industry across food retail and manufacturing businesses, within both branded and private label products. Her experience includes roles within Coop, Morrisons, Asda, 2 Sisters, Greencore and Cadbury Trebor Bassett.

picture of Joanne Elsdon