1.
Introduction
This Privacy Policy governs the processing of any personal information collected on the Bright Blue Foods Limited website (at www.bbflimited.com), (the “Site”).
We are Bright Blue Foods Limited a company registered in England and Wales (Company No. 08211695) with its registered office at Unit G, Sett End Road, Shadsworth Business Park, Blackburn, Lancashire, BB1 2PT (“we”, “our”, “us”, “the Company”).
We are a “Data Controller” for the purposes of the UK General Data Protection Regulation and the Data Protection Act 2018 whilst undertaking our business services.
We are committed to protecting and respecting your privacy. This Privacy Policy sets out the basis on which any personal information we collect from you, or that you provide to us, will be processed by us. Please read the following carefully as it contains important information on our practices regarding your personal information and how we, as a data controller, will treat personal information you provide to us through the Site, including the information we collect, what we do with the information you provide to us and who we may share your information with.
For the purposes of this privacy notice, references to “Bright Blue Foods” also includes references to subsidiaries within our group, including Bright Blue Foods Limited, BBF (Holdings) Limited and BBF(Hull) Limited. BBF (Holdings) Limited is owned by Endless LLP, who shall also act as a data controller of any BBF (Holdings) Limited data that is provided in connection with their investment and ongoing relationship with BBF (Holdings) Limited. Personal data will be processed by Endless LLP in accordance with the Endless Portfolio Privacy statement, accessible here: https://www.endlessllp.com/portfolio-privacy-statement. Endless LLP is a company incorporated in England and Wales with Company Reg. No. OC316569.”
Our Site also uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site.
2.
How to contact us
If you have any questions about this Privacy Policy, please contact Cheryl Charnley, HR Director, c.charnley@bbflimited.com at Bright Blue Foods Limited, Sett End Road West, Shadsworth, BB1 2PT. If you would like to raise a complaint, please see our complaints section below.
3.
Data Protection Principles
We will comply with data protection law and the data protection principles, which means that your information will be:
PRIVACY POLICY
• Used lawfully, fairly and in a transparent way;
• Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes;
• Relevant to the purposes we have told you about and limited only to those purposes;
• Accurate and kept up to date;
• Kept only as long as necessary for the purposes we have told you about; and
• Kept securely.
4.
The Type of Information We Collect About You
If you purchase services from us, communicate with us, or do business with us, this will result in us collecting personal data about you. We will collect, store, and use the following types of personal information about you:
• Contact details: such as the name, address, email, fax and telephone number of business contacts.
• Financial details: such as details about payments to and from you and other details of products and services you have purchased from us.
• Technical information: such as IP address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
• Profile data: including your username and password, purchases or orders made by you, your preferences and any feedback you give us.
• Communication data: records of your correspondence with us if you contact us.
• Usage data: information about how you use our website, products and services.
• CCTV footage in the event you appear on CCTV installed by us.
We do not normally collect “special categories” of personal data from our customers or users of our website. In the event you provide us with any special category data, we will take extra care to ensure your rights are protected. Special categories of personal data means data relating to your health, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic or biometric data or information concerning your sex life or sexual orientation.
Where you appear on CCTV installed by us, we may collect special categories of personal data.
5.
How is Your Personal Information Collected?
We collect your personal information through different methods including:
• Direct interactions with you by telephone, e-mail, phone or otherwise.
• Through the service we provide to you.
• Automated technologies or interactions. As you interact with our website, we may automatically collect technical information about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.
6.
How We Will Use Your Personal Information
We will only use your personal information when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where we need to comply with a legal or regulatory obligation.
• Where it is necessary for our legitimate interests (or those of a third party). If we use legitimate interests to process your personal data, we will consider whether this affects your rights and freedoms. In some cases, the law says certain legitimate interests are automatically recognised, so we do not need to carry out this assessment. These are known as “recognised legitimate interests”. This includes, for example, processing personal data to protect national or public security, respond to emergencies, or prevent or detect crime. Where we rely on a recognised legitimate interest, we will ensure the use is strictly necessary and only use or share the minimum data required.
Generally, we do not rely on consent as a legal basis for processing your personal information other than in relation to sending third party direct marketing communications to you via email. You have the right to withdraw consent to such marketing at any time.
7.
Purposes for Which We Use Your Personal Information
We need all the categories of information in the list above (see The type of information we collect about you above) primarily to allow us to perform our contract with you and to enable us to comply with our legal obligations. In some cases, we may use your personal information to pursue legitimate interests of our own or those of third parties, provided your interests and fundamental rights do not override those interests. The situations in which we will process your personal information are listed below:
Purpose/ Use
Type of data
Legal basis
To operate and improve the Site including using data analytics to improve the Site, our services, marketing, customer relationships and experiences
Technical information
Usage data
Necessary for our legitimate interests (to operate and improve our website)
To register you as a customer
Contact details
Profile data
Performance of a contract with you
To make suggestions or recommendations to you about similar goods or services that may be of interest to you
Contact details
Technical information
Profile data
Usage data
Necessary for our legitimate interests (to manage our relationship with you and develop our products)
To perform our contract or service to you
Contact details
Financial details
Performance of a contract with you
Where you agree, provide you with information, products or services that you request from us or which we feel may interest you
Contact information
Profile data
Usage data
Necessary for our legitimate interests (to grow our business and inform marketing strategy)
To manage our relationship with you, including notifying you about changes to our contract or services or asking you to provide us with feedback
Contact information
Profile data
Usage data
Communication data
Performance of a contract with you
Necessary for our legitimate interests (to keep our records updated and manage our relationship with you)
Necessary to comply with a legal obligation
To administer and protect the business and the Site
Contact details
Profile data
Technical information
Necessary to comply with a legal obligation
Necessary for our legitimate interests (to run our business, administration and IT services, network security)
To ensure that content from the Site is presented in the most effective manner for you and for your computer or device
Technical information
Usage data
Profile data
Necessary for our legitimate interests (to keep our website updated and relevant)
To allow you to participate in interactive features of our services and membership when you choose to do so
Contact details
Profile data
Communication data
Usage data
Technical information
Performance of a contract with you
Necessary for our legitimate interests (to manage our relationship with you)
To resolve any dispute or legal proceedings
Contact details
Financial details
Profile data
Communication data
Usage data
CCTV data
To comply with a legal obligation
For the prevention or detection of crime
Necessary for our legitimate interests (to defend legal claims)
8.
If you Fail to Provide Personal Information
If you fail to provide certain information when requested either by law, or under the terms of a contract we have with you and you fail to provide that information when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a service you have with us but we will notify you if this is the case at the time.
9.
Change of Purpose
We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
10.
Our marketing communications
We may use the personal information of customers and users of the Site to contact you to inform you about services we believe might be of interest to you via email or text message (we call this marketing communications). Users of the Site may receive marketing communications from us unless you have opted out or unsubscribed to receiving that marketing.
You can ask us to stop sending you marketing communications at any time by following the unsubscribe links on any marketing communications sent to you or by contacting us at any time.
Where you opt out of receiving these marketing communications, this will not apply to personal information provided to us as a result of the provision of our services and we will still be required to contact you in relation to the services we provide.
11.
Cookies
Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site.
A “cookie” is a piece of information that is stored on your computer, tablet or phone to recognise your browser and which records how you have used a website. This means that when you go back to that website, it can give you tailored options based on the information it has stored about your last visit. You can normally alter the settings of your browser to prevent it from accepting cookies.
How do we use cookies?
We may use cookies to improve the way the Site works and to monitor how people use our Site. This helps us to understand how people use our Site so we can develop and improve the design, layout and function of the Site.
The cookies we use are explained below:
Strictly necessary cookies
These cookies are essential in order to enable you to move around the Site and use its features, such as accessing secure areas of the Site. Without these cookies, services you have asked for, such as logging into your account, cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet. We do not need to obtain your consent to use these cookies. You can switch off these cookies in your browser settings.
Functionality cookies
These cookies allow our Site to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. For instance, a website may be able to provide you with news or updates relevant to the policies you buy. These cookies can also be used to remember changes you have made to text size, font and other parts of web pages that you can customise. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised. They do not gather any information about you that could be used for advertising or remember where you have been on the internet.
Third party cookies
Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Site.
Google analytics
The Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyse how users use the Site. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Site, compiling reports on Site activity for operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. Google lists the cookies used by their analytics service on the following web page:
https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage.
12.
Sharing Your Personal Information
Where we are acting in our capacity as data controller we will share your personal information with third parties where required by law, where it is necessary to administer the working relationship with you or where we have another legitimate interest in doing so.
Where it is legally required or necessary in accordance with data protection law, we may share personal information with:
• Group companies;
• Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;
• Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. Analytics and search engine providers that assist us in the improvement and optimisation of the Site;
• Auditors, accountants and financial organisations;
• Insurers, solicitors, professional advisers and consultants;
• Survey and research organisations;
• Police forces, courts, tribunals;
• Central and local government; and
• Professional bodies.
We may be required to share your information with third-party service providers (including contractors, suppliers and designated agents). The activities carried out by third-party service providers include, but are not limited to: IT support, website design and payment merchants.
We may share your personal information with other third parties, for example in the context of the possible sale or restructuring of the business. We may also need to share your personal information with a regulator or the police or to otherwise comply with the law.
All our third-party service providers are required to take appropriate security measures to protect your personal information in line with our policies. We do not allow our third-party service providers to use your personal information for their own purposes. We only permit them to process your personal information for specified purposes and in accordance with our instructions
13.
Data Security
We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.
The personal information that we collect is stored within the United Kingdom (UK) and European Economic Area (EEA). In these circumstances, we will take all steps reasonably necessary to ensure that personal information is treated securely and in accordance with data protection law. In the event that personal information is transferred outside the UK or the EEA to a country that has not
been deemed to provide an adequate level of protection, we will implement appropriate contractual safeguards approved by the Information Commissioner’s Office (ICO) to ensure that your data remains adequately protected.
14.
Data Retention
We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Details of retention periods for different aspects of your personal information are available in our Retention Policy which you can request from us by contacting us.
15.
What Rights Do You Have?
It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your business relationship with us.
Under certain circumstances, by law you have the right to:
a) Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
b) Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
c) Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
d) Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.
e) Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
f) Request the transfer of your personal information to another party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
g) If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party, please contact Cheryl Charnley, HR Director, c.charnley@bbflimited.com. Bright Blue Foods Limited, Sett End Road West, Shadsworth, BB1 2PT. Please note, there are some specific circumstances where these rights do not apply and we can refuse to deal with your request
You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.
Right to withdraw consent
In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, please contact Cheryl Charnley, HR Director, c.charnley@bbflimited.com. Bright Blue Foods Limited, Sett End Road West, Shadsworth, BB1 2PT. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.
Complaints:
We take any complaints we receive about the collection and use of personal information very seriously. We would encourage you to bring it to our attention if you think that our collection or use of information is unfair, misleading or inappropriate. You can make a complaint at any time by contacting us (see contact details section below).
Contact us:
You can e-mail us at info@bbflimited.com or write to us at the following address:
Bright Blue Foods Limited
Sett End Road
Blackburn
BB1 2PT
Your complaint will be acknowledged within 30 days of receipt, and you will be kept informed of any investigation and its outcome.
If you think our collection or use of personal information is unfair, misleading or inappropriate or if you have concerns about the security of your personal information, you also have the right to make a complaint to the ICO. The ICO may ask you to raise a complaint to us first. You can contact the ICO at the following address:
Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Changes to this privacy policy
We reserve the right to update this Privacy Policy at any time, and we will provide you with a new Privacy Policy when we make any substantial updates. When we make changes to this Privacy Policy, we will update the ‘last updated’ date below. We may also notify you in other ways from time to time about the processing of your personal information.
Last updated: 18 June 2026