Refresh PR will provide press and social media services for BBF Limited, an ambient cake and desserts manufacturer with operations across the UK  

Manchester-based agency Refresh PR has been appointed by BBF Limited, the UK’s leading ambient cake and chilled dessert manufacturer, to deliver its PR and social media services.

Headquartered in Blackburn, BBF provides retailer own label, licensed and branded cakes supplying recognisable retailers across the UK and European markets. Having previously worked with Refresh PR on a project to announce its acquisition of the Greencore Cake and Desserts facility, BBF has appointed Refresh PR to raise the company’s profile in key trade, business and sector-specific media.

In addition to launching new BBF products, Refresh PR will work closely with BBF to develop and cement relationships with licensors of key brands to help establish key partnerships. This will also see Refresh PR provide social media and digital campaign services, identified as key engagement channels with retail buyers.

Laura Mashiter, managing director of Refresh PR, said:

“BBF is an exciting addition to our rapidly expanding client roster. To have the opportunity to grow the profile of an already well-established, successful business in order to help it meet the ambitious growth targets expected by its private equity owners is a glowing endorsement of our credentials in the food and drink sector.

Furthermore, our existing connections and relationships within the food and manufacturing press meant we were perfectly placed to help BBF put its expertise in the field and visions for the future to better use. We look forward to a lengthy and successful relationship with BBF, and are excited to see what the future brings.”

Carys Delve, marketing controller at BBF, said:

“Refresh PR has an established reputation for providing a unique mix of creativity, commitment to delivery and attention to detail that has become increasingly rare. When it came to finding a PR service provider, these unique traits coupled with the team’s track-record in the food and drink sector, made Refresh the ideal partner to help build the consistent high profile that we will need as we target further growth.”

Contact Refresh PR on 0161 871 1188 to find out more about the business.

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