Cakes produced by BBF have won Best Christmas Cake and Highly Commended Christmas Cake in this year’s eagerly anticipated BBC Good Food Christmas Taste Awards.
Deeming taste and flavour the most important criteria, an expert panel from BBC Good Food spent five days tasting more than 160 products from 11 national supermarkets to reveal the very best food and drink products on offer this Christmas.
In the Christmas Cake category, cakes were judged on the criteria of ‘A traditional Christmas cake, decorated or iced and ready to serve’. The winning cake, Morrisons’ The Best Poinsettia Christmas cake, produced by BBF, was praised for its “delicate gingerbread flavour” and “impressive sugar decorations and gold sparkle” making it an “elegant addition to the table”.
Taking the crown of Highly Commended Christmas Cake was Sainsbury’s Taste the Difference Falling Leaves Iced Fruit Cake, also produced by BBF. The judging panel commended the cake for its “sweet and almondy” layer of marzipan, “gold ivy-leaf detail” and “chunky plump fruit with whole cherries and almond”.
The Sainsbury’s cake has also received high praise elsewhere, taking first place in the Tried and Tested Christmas Cake category in this year’s Under the Christmas Tree taste test.
Jonathan Lill, BBF CEO, said:
“The BBC Good Food Christmas Taste Awards are leading awards in the food industry, so to have taken both prizes in their Christmas Cake category shows that our products really are some of the very best on the market.
This is like an early Christmas present for everyone at BBF – we’re over the moon!”
The judging panel was made up of members of the cookery hub, review and digital editorial teams, with the judging overseen by an independent adjudicator who compiled the results and feedback.