We are excited to announce we have collaborated with Rocket Licensing and The Lumistella Company to launch a range of The Elf on the Shelf® mini gift cakes. Launching this week in 300 Asda stores across the UK, we are expecting the cakes to be a huge hit amongst...

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We’re thrilled to confirm we have collaborated with M&S to rollout a range of new bakes, just in time for the fast-approaching festive season, including a much-anticipated Percy Pig sponge roll, following the recent success of the Percy Pig Percymas Pies. The Percy Pig sponge launched in M&S stores...

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In recent months, our team has been working hard to continue our 2020 charitable drive by donating 6,000 individually wrapped cake bars to national homeless charity, Crisis. The donation was distributed to people Crisis is supporting, who had been moved into emergency accommodation, such as hotels, across London. The...

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We’re thrilled to announce that we have been revealed as one of Britain’s leading mid-market private companies with the biggest sales, ranking 155th in the 16th annual Sunday Times PwC Top Track 250. This year’s special Covid-19 edition of the Sunday Times PwC Top Track 250 also highlights the...

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We’re excited to reveal we have continued our partnership with Nestlé Professional with a brand-new Rolo celebration cake, following last year’s successful cupcake rollout. The cake hit shelves of multiple major retailers, including 380 Tesco stores and over 300 Morrisons stores, in September and is a never-before-seen celebration chocolate...

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