We have been continuing our festive product drive with the launch of a new Tesco Finest Chocolate Orange and Maple Bauble Cake.

Research recently commissioned by Tesco as part of its Christmas Report 2020, uncovered that for 40% of the nation, desserts and puddings take the crown as the most popular prepared Christmas food of 2020, so we’re anticipating the showstopping dessert to be a hit amongst consumers this festive season.

Consumers were also treated to a sneak preview of the new Tesco Finest Bauble cake in the retailer’s 2020 TV Christmas ad, which premiered across the UK on the 14th November. The product is now available at Tesco stores nationwide.

Our talented NPD team spends a huge amount of time preparing for the Christmas season and to see their ideas finally start to come to life on shelf is always an exciting time.

The Tesco Finest Chocolate Orange and Maple Bauble Cake features two layers of orange sponge cake and a layer of chocolate and orange brownie sandwiched together with Belgian chocolate and orange buttercream, hand-finished with a white chocolate bauble decoration and maple flavoured buttercream. The cake, which features a hidden centre filled with chocolate cereal malt, is made up of 14 servings and retails at £13.00.

Ed Coates, product development manager at Tesco, comments: “This Christmas, we set out to create cakes that really delivered the ‘wow factor’ that we know hosts are looking for. As well as the visual element, we have worked closely with BBF to incorporate one of this year’s biggest trending flavours, chocolate orange, which we know is incredibly popular amongst consumers right now.”