Over the past couple of weeks, we have successfully launched several new cake products, both licenced and own brand, into multiple major retailers.

Coming off the back of the success of our PJ Masks celebration cake, we have launched a new party traybake featuring characters ‘Catboy’, ‘Owlette’ and ‘Gekko’, topped with vanilla frosting and sprinkles.

The traybake, now available in Asda, is joined in stores across the UK by our Boofle mini gift cake. The cake, our first venture with greeting card brand, comes in four different designs, is layered with frosting and raspberry jam and is covered with soft icing and edible decorations.

We have also launched several new own brand celebration cakes into Morrisons and Asda. The cakes have each been created in direct response to market trends and we have worked hard to ensure each product is of the highest quality design and taste.

We have an excellent track record of manufacturing successful licensed and own brand ambient cakes and we’re delighted to be venturing into new avenues with these exciting brands and retailers.